I’m a multi-disciplinary Creative Director, born and bred in London. I've spent the last five years overseeing the visual creative at Velocity Partners and today I head up my own design studio, Wellkerned.

Away from design, I shoot portraits and places under the moniker Well If I May.

Visual Identity for Swannay Brewerey (2017)

Over the past two decades,
I’ve been many things at many places, building and leading award-winning creative teams at some of the world’s most respected agencies, media houses and brands.

Visual identities for Celonis and Geotab ITS (2021)

2016 - Present
Wellkerned
Creative Director / Founder

2018 - 2023
Velocity Partners
Head of Design / ACD

2016 - 2018
Octagon, R/GA, Lida, Matta, Livity, Futurebrand, Drum +
Creative Consultant

2015 - 2016
Ministry of Sound
Head of Studio

2014 - 2015
Ink Global
Head of Creative Solutions

2011 - 2014
Empire, Q, Grazia, Mojo
Bauer Media
Group Commercial Art Director

2010 - 2011
Time Out Magazine, UAE
Acting Head of Design

more
Consumer Puma, Umbro, Sony, Starbucks, Google, O2, Swannay, American Airlines, easyJet, Eurostar, Ford, L’Oreal, Virgin, Hyundai, ICC, Intercontinental Group

Business Geotab, Celonis, Sprint, T-Mobile, Siemens, Slack, DuPont, Avanade, Mambu, Avery Dennison, Dolby Atmos, Lean Kitchen, Signify (Philips), Mambu, LiveRamp, Calm
2001 + 2003
Assistant to Creative Director + Editor
Dazed and Confused

2001
Design Apprenticeship
British Vogue

2001-2002
Assistant to film director and photographer Jim Lee

1999-2003
Ba (Hons) Design Communication
Chelsea College of Art and Design
University of Arts

Creative Direction for Livity (2017)

Creatively driven and commercially focussed, I’ve been fortunate to work in both business and consumer worlds and across a broad range of industries from tech and innovation to music, film, food and sport.

Design Direction as Head of Studio for Ministry of Sound (2016)

I’ve had the opportunity to work with extremely talented creatives and artists of all disciplines. From fellow directors and designers to strategists and writers on some amazing projects.

Design and direction for Riz Ahmed’s The Long Goodbye (2021)

Portraits shot as a photographer for Well If I May

Commissioned travel photography

Creative Direction
Art Direction
Design
Photography
Branding
Editorial
Creative Strategy
Brand Identity
Brand Strategy
Brand Guidelines
Campaigns
Content Creation
Film + Motion Direction
Packaging

And it’s that journey through different sectors, disciplines and environments that has helped me acquire so many valuable insights. Insights which now inform my approach and help me inspire those around me.

Editorial Direction + Design, Various (2005-15)

Introduction of film and motion capabilities as Head of Design / ACD at Velocity (Showreel 2018-2023)

Alongside individual acclaim, I’ve been part of several award-winning teams recognised by the The Drum, PPA, PPA Advertising and Webby. I also judge, lecture and consult for creative programmes such as the D&AD, while continuing to mentor and develop emerging British creative talent.

Vinny is a rare creative leader: a super-talented designer welded to a sensitive, inspiring people manager. He has a gift for nurturing talent and building teams that produce consistently excellent work. He raised our game enormously at Velocity —creatively, digitally and culturally.

Doug Kessler
ECD and Founder
Velocity Partners

Not many creatives bring such an all-round game to the table as Vinny. His taste and judgement on things is always respected and his fine technical skills ensure that even the most testing briefs are approached with finesse and flair.

Lohan Presencer
Chairman
Ministry of Sound

Vinny is an inspiring Creative Director. He has a very strong black book and network, but it’s his background as an all-rounder with the ability to concept, shoot, illustrate and design that gives him the edge. He gets to answers that others couldn’t, and to question problems others wouldn’t.
He’s a great manager of talent too, assembling high performing teams and building brilliantly on the creativity of his people.

Matthew Kershaw
MD Content, Iris

I genuinely always look forward to working with Vinny. Few are the people you can guarantee will really make you stretch your imagination, challenge your creative preconceptions and do it all with such effervescence.

Sam Conniff
Founder, Livity

Vinny helped us on a big pitch and his design eye and ideas gave our work a shape and focus that helped us take the creative thinking to the next level.
He’s a real craftsman when it comes to design and brings a world of rich references to any situation. We loved working with him.

Tori Winn
ECD, LIDA

I’m a multi-disciplinary Creative Director, born and bred in London. I've spent the last five years overseeing the visual creative at Velocity Partners and today I head up my own design studio, Wellkerned.

Away from design, I shoot portraits and places under the moniker Well If I May.

Over the past two decades,
I’ve been many things at many places, building and leading award-winning creative teams at some of the world’s most respected agencies, media houses and brands.

Creatively driven and commercially focussed, I’ve been fortunate to work in both business and consumer worlds and across a broad range of industries from tech and innovation to music, film, food and sport.

I’ve had the opportunity to work with extremely talented creatives and artists of all disciplines. From fellow directors and designers to strategists and writers on some amazing projects.

And it’s that journey through different sectors, disciplines and environments that has helped me acquire so many valuable insights. Insights which now inform my approach and help me inspire those around me.

Alongside individual acclaim, I’ve been part of several award-winning teams recognised by the The Drum, PPA, PPA Advertising and Webby. I also judge, lecture and consult for creative programmes such as the D&AD, while continuing to mentor and develop emerging British creative talent.

Selected work

Get in touch

I’m a multi-disciplinary Creative Director, born and bred in London. I've spent the last five years overseeing the visual creative at Velocity Partners and today I head up my own design studio, Wellkerned. Away from design, I shoot portraits and places under the moniker Well If I May.

Over the past two decades, I’ve been many things at many places, building and leading award-winning creative teams at some of the world’s most respected agencies, media houses and brands.

Selected Roles

Selected Clients

Foundations

Creatively driven and commercially focussed, I’ve been fortunate to work in both business and consumer worlds and across a broad range of industries from tech and innovation to music, film, food and sport.

I’ve had the opportunity to work with extremely talented creatives and artists of all disciplines. From fellow directors and designers to strategists and writers on some amazing projects.

Core strengths

Services and skills

And it’s that journey through different sectors, disciplines and environments that has helped me acquire so many valuable insights. Insights which now inform my approach and help me inspire those around me.

Alongside individual acclaim, I’ve been part of several award-winning teams recognised by the The Drum, PPA, PPA Advertising and Webby. I also judge, lecture and consult for creative programmes such as the D&AD, while continuing to mentor and develop emerging British creative talent.

Selected work

Get in touch

I’m a multi-disciplinary Creative Director, born and bred in London. I've spent the last five years overseeing the visual creative at Velocity Partners and today I head up my own design studio, Wellkerned.

Away from design, I shoot portraits and places under the moniker Well If I May.

Over the past two decades,
I’ve been many things at many places, building and leading award-winning creative teams at some of the world’s most respected agencies, media houses and brands.